Thursday, January 15, 2009

Tonight's Class

In response to tonight's Disney Princess Meta narrative, I have confirmed some preconceived notions about Disney. Walt Disney was one of the most outstanding entrepreneurs in our day in age. He found a way to make money off uninvolved parents. This mastermind created a "Happy" world in which children would be entertained on multiple levels. This newfound creativity capitalized on the vulnerability of women, the masculinity of men, the misinterpretation of folklore and the twisted back alleys of life.



Walt used television and music to capsulate children into enchanted worlds filled with disobedience, violence, racism, hate, hope and possibility. These TV traps captured young audiences and provided pseudo relationships that uncontiously motivated children to become young consumers. This concept was introduced tonight as commodification. I can not blame Walt for embarking on such an opportunity, if given the access, I probably would have taken advantage as well. However, my approach would have been focused on edutainment similiar to Sesame Street using reality as a tool for learning.



Walt's conglomerate success perpetuated an overt call for sexism, racism, classism. Practically all of the -isms I can think of. However, when assessing him as a business man, I can't help but to give him his respect. It is still unheard of to combine real estate, music and dreams to become a billionaire.

















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